THE ATLANTA HAWKS ANNOUNCE AN EXCLUSIVE COLLABORATION WITH ‘SKRIT’ STREETWEAR BY ATLANTA HIP-HOP/RAP STAR ‘WAKA FLOCKA FLAME’
November 30, 2021

PRESS RELEASE

“Hard in da Paint” Rapper is set to perform at the Atlanta Hawks’ Home Game on December 3, 2021 for the launch of SKRIT Streetwear.

ATLANTA – Today, the Hawks Shop, (the official team store of the Atlanta Hawks) has announced a special in-store collaboration with SKRIT; the new streetwear line by Atlanta’s own Waka Flocka Flame. To help introduce the co-branded four-piece capsule, the award-winning music and television star is scheduled for a special in-game performance. Following the game he will host a meet-and-greet at the main Hawks Shop with fans who purchased items from the collection. The Hawks’ home contest against the Philadelphia 76ers is set for 7:30 p.m. Tipoff and marks the second of 12 ‘Forever 404’ nights, which pays homage to Atlanta culture, past, present and future.

The line is intended for both the young and seasoned fans, with a neutral-color palette. SKRIT streetwear will be available for purchase for fans exclusively at the main Hawks Shop [near Gate 1] at the State Farm Arena. Each item in this collection features the Hawks’ logo on elevated luxurious t-shirts, fleece crewnecks and joggers.

“I’m excited about bringing SKRIT to my hometown of Atlanta with one of the most iconic teams in the NBA. SKRIT has no creative ceiling and I consider this one of the most potentially worthwhile investments I’ve made in a long time.” – Waka Flocka

Waka Flocka Flame has been known for his unabashed support for Atlanta sports teams. With endless references mentioned in his timeless singles “O Let’s Do It”, “Hard in da Paint” and “No Hands.”

SKRIT draws inspiration from the culture and the community to create on-trend and sustainable collections. As one of the top fashionable brands to originate in Montreal, Canada. SKRIT is defined by freedom of expression, made for the people and by the people. SKRIT prides in having longevity, durability, and high-quality fashion. All the designed pieces within the collection are created with the most sustainable and ethically sourced materials.

SKRIT’s founder, Pratheep Kanesh aka “Stally”, initially met Waka Flocka Flame based on their companies NFT creativity and capabilities which they have been flourishing within their Satoshi.ART division/LLC. Through Art and partnership with Nilson Martinez, it blossomed and expanded into fashion, which they consider to be the new intersection between the virtual and physical space and interconnected with multitudes of creative and diverse audiences. SKRIT transforms its collections and reconfigures them through street language and aesthetics. The mood and energy drives the streetwear collection into a maximum interaction of two aesthetics at the antipodes in a perfectly mixed and amalgamated collision of styles.

To secure a ticket for the Hawks game on Friday, December 3rd it will include: a custom Hawks x Waka Flocka T-shirt and $10 of food and beverage credit, visit Hawks.com/WakaFlocka.

About the Atlanta Hawks
Committed to entertaining and uniting the city of Atlanta since 1968, the Atlanta Hawks & State Farm Arena, under the leadership of Principal Owners Tony Ressler and Jami Gertz, continue to build bridges through basketball by following its True to Atlanta mantra. On the court, the Hawks’ exciting young core is led by All-Star point guard Trae Young as the organization received the NBA’s top ranking in overall in-game experience for the last two seasons. Off the court, the Hawks organization focuses on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity, and the recent transformation of State Farm Arena into Georgia’s largest-ever voting precinct for the 2020 elections. The Hawks family also includes the College Park Skyhawks (NBA G League) and Hawks Talon Gaming Club (NBA 2K League). Atlanta Hawks Membership, which includes your seat for every home game for the 2021-22 regular season, is on sale now at www.hawks.com/membershipor by calling 866-715-1500. For more information on the Hawks, log on to www.hawks.com or follow us on social media @ATLHawks.

About SKRIT
SKRIT is a premium streetwear brand created in Montreal, Canada in 2019 by founders Pratheep Kanesh aka ‘Stally” & Nilson Martinez who had a vision to bring this amazing line and concept to life. With a hustler’s spirit at the core, their love for art and street culture, gave birth to SKRIT, a brand now backed by a community of creatives who consider SKRIT an extension of their own personality i.e. the unique messaging through the art driven designs seen on the clothing.

5th Annual Harlem Eat Up Festival made a splash in Harlem!
May 20, 2019

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The 5th Annual Harlem Eat Up Festival is brought you us by co-founders Marcus Samuelsson and Herb Karlitz. The week long festival of the arts, culinary and music closes with a celebration in Morningside Park.

Take an extra 25% off a large selection of sale and clearance items with promo code EXTRA25 at Bloomingdales.com. Look for EXTRA 25% OFF as you shop. Offer valid 6/18-6/20.

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The activities and events in which were included are as follows: Dine In Harlem Dinner series, The Harlem Stroll presented by Citi with Bevy Smith, Celebrity Chef Culinary demos, music and dance performances on the main stage presented by Macy’s and a kids zone with games as some looked on while children played basketball.

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Both Saturday and Sunday of the Eat Up Harlem consisted of a lot of food, giveaways, entertainment and cocktail tastings. Each day you were able to experience the food, art, live music and the culture of Harlem. Signature bites from over 20 of Harlem’s best restaurants accompanied with samples of wine, beer and spirits while roaming through the tents and the field.

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Betsey Johnson

Did you attend the festival? Are you curious as to know what you missed? Perfect. I can show you better than I can tell you. See the links below on the respective social media outlets to feel as if you were there. I bet you won’t miss the Harlem Eat Up next year after watching.

Saturday recap of Harlem Eat Up!

Point of View by: Live Life Limitless LLC

YouTube

Harlem Eat Up! Festival [Saturday – May 18, 2019]

Instagram

Harlem Eat Up! Festival [Saturday – May 18, 2019]

Sunday recap of Harlem Eat Up!

Point of View by: They Love My Splash LLC

YouTube

Harlem Eat Up! Festival [Sunday – May 19, 2019]

Instagram

Harlem Eat Up! Festival [Sunday – May 19, 2019]

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