PRESS RELEASE
“Hard in da Paint” Rapper is set to perform at the Atlanta Hawks’ Home Game on December 3, 2021 for the launch of SKRIT Streetwear.
ATLANTA – Today, the Hawks Shop, (the official team store of the Atlanta Hawks) has announced a special in-store collaboration with SKRIT; the new streetwear line by Atlanta’s own Waka Flocka Flame. To help introduce the co-branded four-piece capsule, the award-winning music and television star is scheduled for a special in-game performance. Following the game he will host a meet-and-greet at the main Hawks Shop with fans who purchased items from the collection. The Hawks’ home contest against the Philadelphia 76ers is set for 7:30 p.m. Tipoff and marks the second of 12 ‘Forever 404’ nights, which pays homage to Atlanta culture, past, present and future.
The line is intended for both the young and seasoned fans, with a neutral-color palette. SKRIT streetwear will be available for purchase for fans exclusively at the main Hawks Shop [near Gate 1] at the State Farm Arena. Each item in this collection features the Hawks’ logo on elevated luxurious t-shirts, fleece crewnecks and joggers.
“I’m excited about bringing SKRIT to my hometown of Atlanta with one of the most iconic teams in the NBA. SKRIT has no creative ceiling and I consider this one of the most potentially worthwhile investments I’ve made in a long time.” – Waka Flocka
Waka Flocka Flame has been known for his unabashed support for Atlanta sports teams. With endless references mentioned in his timeless singles “O Let’s Do It”, “Hard in da Paint” and “No Hands.”
SKRIT draws inspiration from the culture and the community to create on-trend and sustainable collections. As one of the top fashionable brands to originate in Montreal, Canada. SKRIT is defined by freedom of expression, made for the people and by the people. SKRIT prides in having longevity, durability, and high-quality fashion. All the designed pieces within the collection are created with the most sustainable and ethically sourced materials.
SKRIT’s founder, Pratheep Kanesh aka “Stally”, initially met Waka Flocka Flame based on their companies NFT creativity and capabilities which they have been flourishing within their Satoshi.ART division/LLC. Through Art and partnership with Nilson Martinez, it blossomed and expanded into fashion, which they consider to be the new intersection between the virtual and physical space and interconnected with multitudes of creative and diverse audiences. SKRIT transforms its collections and reconfigures them through street language and aesthetics. The mood and energy drives the streetwear collection into a maximum interaction of two aesthetics at the antipodes in a perfectly mixed and amalgamated collision of styles.
To secure a ticket for the Hawks game on Friday, December 3rd it will include: a custom Hawks x Waka Flocka T-shirt and $10 of food and beverage credit, visit Hawks.com/WakaFlocka.
About the Atlanta Hawks
Committed to entertaining and uniting the city of Atlanta since 1968, the Atlanta Hawks & State Farm Arena, under the leadership of Principal Owners Tony Ressler and Jami Gertz, continue to build bridges through basketball by following its True to Atlanta mantra. On the court, the Hawks’ exciting young core is led by All-Star point guard Trae Young as the organization received the NBA’s top ranking in overall in-game experience for the last two seasons. Off the court, the Hawks organization focuses on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity, and the recent transformation of State Farm Arena into Georgia’s largest-ever voting precinct for the 2020 elections. The Hawks family also includes the College Park Skyhawks (NBA G League) and Hawks Talon Gaming Club (NBA 2K League). Atlanta Hawks Membership, which includes your seat for every home game for the 2021-22 regular season, is on sale now at www.hawks.com/membershipor by calling 866-715-1500. For more information on the Hawks, log on to www.hawks.com or follow us on social media @ATLHawks.
About SKRIT
SKRIT is a premium streetwear brand created in Montreal, Canada in 2019 by founders Pratheep Kanesh aka ‘Stally” & Nilson Martinez who had a vision to bring this amazing line and concept to life. With a hustler’s spirit at the core, their love for art and street culture, gave birth to SKRIT, a brand now backed by a community of creatives who consider SKRIT an extension of their own personality i.e. the unique messaging through the art driven designs seen on the clothing.
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